We’re making it easier for everyone to make conscious choices and join our movement to make the world a greener place, one
MIND.FULLY.MADE.TM product at a time. Our commitment to environmental sustainability shows up in all parts of our daily business from product development to packaging processes.


We strive to lessen our environmental footprint and minimize our impact by offsetting carbon emissions and working to responsibly source materials and packaging.

  • We have transitioned our Honest.com shipping cartons to 100% pre-consumer or post-consumer recycled (PCR) cardboard.
  • In 2020, we entered into an agreement to participate in a carbon offset program to reduce greenhouse gas emissions resulting from our domestic Honest.com shipments. We participated in this program for six months of 2020 and 2021, respectively. We continue to participate in this program through the end of 2022.
  • Our Clean Conscious diaper features an innovative design including our plant based backsheet, sustainably harvested fluff pulp and a more efficient design that uses less material - helping us to avoid using 7,000 trees every single year.
  • Our Conscious Cleaning line was designed to help reduce the amount of bottles from household products that may end up in landfills.  Our bottles are refillable and can last up to a lifetime.* By choosing our Conscious Cleaning products, consumers can use over 85% less plastic in two years.**  By shipping our bottles empty to be filled with a refill pod and water from home, we also save 1.8 pounds of water being shipped per bottle.  In 2021, this line received Green Seal certification.

We think outside the box when it comes to packaging.

Honest is committed to sustainable packaging. In 2021, we launched our "Beauty Restage" which is our new sustainable packaging initiative, including recyclable cartons using 100% tree-free cardboard.

Less is more.

We prioritize waste reduction focusing on reusable, refillable and recyclable materials. 100% of our Baby Personal Care and household cleaning bottles are recyclable or include recycled materials and we are regularly looking to increase the amount of post-consumer resin in our components. We are eliminating plastic in many of our Skin and Personal Care products by moving to aluminum tubes, refillable tin compacts and glass jars.

Actively hurdling top certifications in the clean and natural product space.

We are proud that our products are trusted to meet our partners’ high expectations for safety and sustainability. This includes the USDA's, National Organic Program, the USDA’s BioPreferred Program for Biobased Certified products, the National Eczema Association’s Seal of Acceptance, and the NSF/ANSI 305 standards set by Quality Assurance International.

Our Hypoallergenic Baby Laundry Detergent has been recognized by the EPA’s Safer Choice program, with whom we have partnered since 2012.  Companies who make products carrying the Safer Choice label have invested heavily in research and reformulation to ensure that their products meet the Safer Choice Standard. These companies are leaders in safer products and sustainability.

Products have to pass the EPA’s stringent criteria in order to earn the Safer Choice label. The Safer Choice program reviews more than just product ingredients. They also look at product performance, pH, packaging and more to ensure that products with the label are safer for you and your family. Once a product meets the Safer Choice Standard, EPA conducts annual audits to ensure their standards continue to be met.

Source: https://www.epa.gov/saferchoice/learn-about-safer-choice-label

In 2021, our Conscious Cleaning line of refillable cleaning products received Green Seal certification. Green Seal certification is a process that ensures that a product or service meets the rigorous performance, health and environmental criteria in Green Seal’s environmental leadership standards. Green Seal’s scientists and experts comprehensively validate that products or services meet their science-based standards before awarding certification. Green Seal certification validates a company’s sustainability leadership and helps purchasers and consumers make healthier, greener choices with confidence.

Source: https://greenseal.org/about/faq/

EPA Safer Choice Logo

Green Seal Logo

*When used as directed, based on our expected sprayer lifetime and use from L52W ending 3.20.22 IRI Average Purchase Cycle data of Multi Surface, Glass and Bathroom Cleaners
**Based on the comparison weight between Honest Conscious Cleaning bottles and refills to the Honest Multi Surface Spray bottles and L52W ending 3.20.22 IRI Average Purchase Cycle data of Multi Surface, Glass and Bathroom Cleaners.