• Nick Vlahos

    Nick Vlahos

    Chief Executive Officer

    Nick Vlahos has served as our Chief Executive Officer and as a member of our board of directors since March 2017. In this role, Vlahos is responsible for overseeing our accelerated growth agenda with a focus on innovation, retail distribution, digital marketing and global expansion. Prior to joining Honest, Vlahos built his career at The Clorox Company, where he served as Executive Vice President and Chief Operating Officer of the Household, Lifestyle and Core Global Functions. In this role, he was directly responsible for five global functions: Sales, Marketing, Research & Development, I.T. and Product Supply. Vlahos is a Board Advisor for Tillamook Dairy, and also sits on the Board of Consumer Brands Association. Vlahos holds a B.A. degree in telecommunications from Indiana University.

    Nick Vlahos

    Chief Executive Officer

  • jessica

    Jessica Alba

    Founder, Chief Creative Officer

    Jessica Alba is one of our founders and has served as our Chief Creative Officer and on our board of directors since our incorporation in July 2011. She brings a wealth of knowledge on both the broader industry and the company to our business. Alba is a globally recognized and influential Mexican American business leader, entrepreneur, advocate, actress and New York Times bestselling author. Alba serves on the board of directors of Baby2Baby, a charitable organization that provides diapers, clothes and other basic necessities to children living in poverty.

    Jessica Alba

    Founder, Chief Creative Officer

  • kelly kennedy

    Kelly Kennedy

    Chief Financial Officer

    Kelly Kennedy has served as our Executive Vice President, Chief Financial Officer since January 2021. With more than twenty-five years of experience, Kennedy is an accomplished CFO who has built strong financial success for brands across the consumer goods sector in private equity backed start-up ventures, and large public and private companies. Prior to joining Honest, Kennedy most recently served as Chief Financial Officer of Bartell Drugs, a family-owned pharmacy chain. She also previously served as the Chief Financial Officer of Sur La Table, Inc., and See’s Candies as well as the Chief Financial Officer and Treasurer of Annie’s. Kennedy currently serves on the board of directors and audit committee of Vital Farms Inc. and is also a board member for FirstFruits Farms LLC. She received her M.B.A. from Harvard Business School and her B.A. in Economics from Middlebury College.

    Kelly Kennedy

    Chief Financial Officer

  • Rick Rexing

    Rick Rexing

    Chief Revenue Officer

    Rick Rexing has served as our Chief Revenue Officer since September 2017, where he is responsible for leading our sales and international teams. Prior to joining Honest, Rexing spent his entire career at The Clorox Company, where he served as Vice President Sales, National Accounts for over half of his time with the company. At The Clorox Company he held various positions across the sales and customer functions, building business across all channels and categories, while also creating customer teams and setting sales policy. Rexing holds a B.S. in Marketing and Management from Indiana State University – Evansville (now University of Southern Indiana) and an M.B.A. from Xavier University.

    Rick Rexing

    Chief Revenue Officer

  • Jasmin Manner

    Jasmin Manner

    Chief Commercial Officer

    Jasmin Manner has served as our Chief Commercial Officer since August 2019. In this role, she is responsible for our commercial activities, playing an instrumental role in furthering our mission and also leads important growth initiatives for the company, including global expansion and brand marketing execution. Prior to joining Honest, Manner served as General Manager and Chief Marketing Officer at High Ridge Brands, where she led three strategic business units: hair care, skin cleansing and oral care. Prior to High Ridge Brands, Manner held senior level marketing and innovation roles at Diageo and Henkel. She earned her BSc from the Berufsakademie Mannheim in her native Germany and also holds a graduate degree Dipl.-Kauffrau from Eberhard-Karls-Universität Tübingen, Germany, and an M.B.A. from Université de Nice-Sophia Antipolis, France.

    Jasmin Manner

    Chief Commercial Officer

  • Don Frey

    Don Frey

    Chief Innovation Officer

    Don Frey has served as our Chief Innovation Officer since June 2017, overseeing product innovation, research & development and compliance. Prior to joining Honest, Frey served as Vice President WW Research and Development at JAFRA Cosmetics International, Inc. In this role, he oversaw research and development for skin care, color cosmetics, fine fragrances and personal care products. With over 30 years of experience developing products in the personal care, beauty, baby and household cleaning industries, Frey previously spent time running his own consultancy and held research and development roles at Avon Products, Inc. and Procter and Gamble. Frey holds a B.S. in Chemical Engineering from Rice University.

    Don Frey

    Chief Innovation Officer

  • Janis Hoyt

    Janis Hoyt

    Chief People Officer

    Janis Hoyt has served as our Chief People Officer since May 2017, where she oversees all people and workplace functions. Prior to joining Honest, Hoyt served as Vice President of Human Resources at Blue Shield of California. In this role, she was responsible for driving people strategies, leadership and talent acquisition, and played a key role in merger and acquisitions. Throughout her career, she has also held roles at The Clorox Company, Aetna and Macy’s. In her time at Clorox, she held an international HR leadership role in Latin America and Europe. Hoyt is a certified executive coach and is also the CEO and founder of the Native American Bear Foundation, a private 501(c)(3) organization assisting Native American students pursuing higher educational opportunities. She holds a B.A. in Sociology from University of California, Berkeley, and an M.A. in Human Resources and Organizational Development from the University of San Francisco.

    Janis Hoyt

    Chief People Officer

  • sherry

    Sherry Parvaneh

    Chief Information Officer

    Sherry Parvaneh has served as our Chief Information Officer since January 2019. In this role, she is responsible for overseeing our technology team, including software and data engineering, information technology, cyber security and enterprise applications. Prior to joining Honest, Parvaneh most recently served as Chief Information Officer at SC Fuels, where she was responsible for the strategic management and direction of the company’s Information Technology, resources and network infrastructure, focusing on network security, talent management, and digital transformation. Prior to joining SC Fuels, Parvaneh held senior IT leadership positions at Multi-Fineline Electronix, Inc. (a DSBJ Company), The Alpert Group, LLC, RED Digital Cinema and Multi-Fineline Electronix, Inc. Parvaneh holds a B.S.C. in Applied Sciences from Western Sydney University.

    Sherry Parvaneh

    Chief Information Officer

  • Pete Gerstberger

    Pete Gerstberger

    Chief Digital and Strategy Officer

    Pete Gerstberger has served as our Chief Digital and Strategy Officer since October 2021 where he is responsible for scaling the company’s omnichannel strategy to drive digital growth. Prior to joining Honest, Gerstberger has over 18 years of digital strategy experience including spearheading ground-breaking initiatives at both Amazon and Ring. As the former Head of Amazon Key, Gerstberger was responsible for restructuring and scaling the service to 50M+ Amazon Prime customers, enabling secure deliveries inside Prime customers’ homes. Prior to Amazon, Gerstberger served as the Vice President and General Manager at Ring leading the development, launch and management of the Ring’s home security system, Ring Alarm, and previously held progressive roles within Retail Merchandising at Staples, Inc. managing a ~$500M P&L over the course of 10 years. He holds a Bachelor of Science in Finance/Entrepreneurial Business from Babson College.

    Pete Gerstberger

    Chief Digital and Strategy Officer

  • Brendan Sheehey

    Brendan Sheehey

    General Counsel

    Brendan Sheehey has served as our General Counsel since June 2020, where he is responsible for leading our legal team, setting legal strategy and overseeing key deals and relationships across product, regulatory, commercial, international expansions, privacy, IP, policy and compliance. Prior to joining Honest, Sheehey served as General Counsel and Corporate Secretary at Targus International LLC, where he led the company’s legal department and oversaw its corporate governance. Prior to joining Targus, Sheehey also held in-house counsel roles at Arbonne International LLC and Corinthian Colleges, and counseled clients while at Sidley Austin LLP. He holds a B.A. in Geography from U.C. Santa Barbara, an M.A. in Geography from the University of South Carolina and a J.D. from University of California, Hastings College of the Law.

    Brendan Sheehey

    General Counsel

  • glenn klages

    Glenn Klages

    Executive Vice President, Supply Chain

    Glenn Klages has served as our Executive Vice President, Supply Chain since April 2018, where he oversees supply chain and operations. Prior to joining Honest, Klages served as Chief Operations Officer at Arbonne International LLC, where he led the operations team on matters related to demand planning, procurement, and logistics. He also previously held senior supply chain roles at Philosophy, Inc., Carter’s and Bath & Body Works, LLC. Klages holds a B.A. in Business Administration from Lycoming College and an M.B.A. from Fairleigh Dickinson University-Florham Campus.

    Glenn Klages

    Executive Vice President, Supply Chain

  • Jennifer Kroog Rosenberg

    Jennifer Kroog Rosenberg

    Vice President, Marketing Communications

    Jennifer Kroog Rosenberg has served as our Vice President of Marketing Communications since January 2018. As the head of the communications team, she is in charge of both internal and external communications, including public relations, influencer relations, social media, investor relations and events. Kroog Rosenberg has been a part of the Honest family for more than 9 years, serving in various roles across the marketing function prior to serving in her current role. Prior to joining Honest, she held marketing roles at Juicy Couture and Kooba Handbags. She is a founding member of Chief, a private network designed specifically for women leaders and has served as a mentor for the University of Michigan’s optiMize Social Innovation Program. Kroog Rosenberg holds a B.S. degree from The George Washington University.

    Jennifer Kroog Rosenberg

    Vice President, Marketing Communications