Jessica Alba, Founder

You shouldn't have to choose between what works and what's good for you


Jessica Alba,


We're the ethical lifestyle brand inspiring everyone to love living consciously.

Health and wellness are a universal foundation for a life well-lived and I believe it’s our responsibility to leave the world better than when we found it. That’s why, since day one, as a woman of color, it’s been my goal to build a diverse, inclusive, and ethical company based on the values of transparency, trust, sustainability and a deep sense of purpose in all that we do. We care about all people and the planet.

Honest Leaders