BRENNA ISRAEL MAST
Brenna Israel Mast leads The Honest Company’s integrated marketing and communications strategy, focused on strengthening brand equity and advancing the company’s reputation with key stakeholders. As Senior Vice President, Integrated Marketing & Communications, she oversees paid media, public relations, social and influencer marketing, and creative, as well as Honest.com and customer service, ensuring alignment across brand storytelling, performance, and the end-to-end consumer experience.
Brenna joined Honest in 2015 and has played a key role in shaping the company’s brand and corporate narrative through major business milestones and periods of transformation. Prior to joining Honest, Brenna oversaw global public relations at Murad (Unilever Prestige), where she was responsible for founder visibility and communication, media relations, and influencer partnerships. Earlier in her career, Brenna held positions at various global public relations firms, primarily focused on consumer products in the health, wellness, and beauty industries. She holds a B.S. in Marketing from Syracuse University’s Martin J. Whitman School of Management.