Dave Loretta

Dave Loretta

Chief Financial Officer

Dave Loretta has served as the Chief Financial Officer of The Honest Company since September 2023. With more than 25 years of experience, Loretta has a strong track record of driving financial strength and scale across a wide range of retail companies that deliver consumer-centric digital experiences through innovative business models. In this role, Loretta reports directly to CEO Carla VernĂ³n and oversees Honest’s Finance, Accounting, Technology and Investor Relations organizations.

Prior to joining Honest, Loretta most recently served as SVP, Chief Financial Officer of Duluth Trading (DLTH). He joined the company in 2017, two years after its Initial Public Offering, and helped grow the business from $400 million in revenue to $700 million.  Additionally, Loretta spent more than 17 years in a series of roles at Nordstrom and Restoration Hardware, where he developed deep retail and consumer product knowledge. Dave holds a Bachelor of Arts from the University of California, Riverside, and a Master of Business Administration from San Diego State University.