Kate Barton has served as our Chief Growth Officer since May 2023. In this role, Kate is focused on driving growth ideas that inspire the loyalty and imagination of Honest’s passionate consumers. She oversees Honest’s baby, beauty, wellness, personal care and household care categories while also guiding the company’s Honest.com, creative design and communications teams. Prior to joining Honest, Kate was Chief Brand Officer of Magnolia, the lifestyle company founded by Joanna and Chip Gaines. In this role, she led high-performing teams across marketing, creative and design and was foundational to optimizing the company’s brand strategy, omnichannel content, direct-to-consumer communications and partnering with Warner Brothers Discovery for the successful launch of Magnolia Network, a collection of original programming. Kate also has deep experience in beauty and skincare from her time at Estée Lauder’s Aveda brand, where she was responsible for driving year-over-year share growth across North American B2B and B2C channels. Prior to her leadership of Aveda, Kate was at Johnson & Johnson, where she managed global campaigns for Clean & Clear and led Neutrogena’s global anti-aging innovation pipeline. She also worked on many leading food brands at General Mills. Kate holds a Bachelor of Business Administration in Marketing from Baylor University, and a Master of Business Administration from Harvard Business School.