The Honest Company Announces New Sustainable Packaging Initiative for Beauty
Beauty relaunch furthers mission to inspire consumers to love living consciously
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210719005700/en/
In this effort, over 100 SKUs were updated to leverage post-consumer recycled materials as part of The Honest Company’s clean, conscious, culture brand initiative. Honest Beauty products will now feature tree-free packaging across the line with updates to the primary packaging to utilize more environmentally-friendly materials including, glass droppers, aluminum tubes, tin compacts, PCR materials and mono-material components whenever possible for easier recycling.
“From day one, we’ve placed the utmost importance on product efficacy, formula integrity and ingredient quality – packaging is the next step in our journey of continuous improvement,” said
In addition to the refreshed look and feel, Honest’s new skincare line, the Daily Defense Collection, helps defend against environmental aggressors and combat the effects of pollutants. These four new products launched with the line are formulated with Sea Concentrate which is rich in zinc and iron to provide essential minerals to the skin.
Daily Defense Collection – four minutes to protect your skin
Step One – Skin Sweep Exfoliating Powder Cleanser: Made with Honest® Sea Concentrate and Kaolin Clay to help gently wash and exfoliate away debris, impurities and buildup. (
Step Two – Pollution Solution Purifying Toner: A gentle daily toner that wipes away impurities and reduces sebum while providing essential minerals to the skin. Formulated with Zinc PCA to help reduce surface oil and a Microalgae Extract to help combat aging stressors. (
Step Three – Save Face Shielding Setting Spray: A weightless shield that sets, helps extend wear, and improves the look of makeup. Formulated with an Extremolyte, it also helps defend against environmental stressors like UV and blue light. (
Step Four – Self Defense Mineral Sunscreen Fluid SPF 43: Designed consciously to be reef-friendly, this universal broad-spectrum mineral sunscreen helps protect against environmental elements like UVA, UVB and blue light, and help defend against pollution that contributes to early skin-aging. Formulated with an Extremolyte to help defend against environmental aggressors. (
“We strive to create formulas with thoughtfully selected ingredients to help protect our natural resources and the ecosystems that rely on those resources,” said
The Honest Company’s refreshed beauty brand initiative including the Daily Defense Collection will start to roll out today,
As part of the sustainable packaging initiative, Honest will be tracking the impact of using tree-free cartons quarterly on its website. To learn more about Honest’s sustainability initiatives, visit https://www.honest.com/sustainability.